JC

© 2019 Karla Jacobs   415-377-3766

What's your priority? 

Whether you're a startup that needs a new set of marketing materials or an established brand looking to create a single project or refresh, we can help. We start with good solid strategy, then define the key benefit, turn it upside down, shake it all around, and come up with an innovative solution that sets your brand spinning in a more positive direction.

Digital Marketing

​Digital is different. We'll make sure your words and images are optimized to the medium and paced to match the attention patterns of your audience. Of course, all good marketing must be direct, smart, cohesive, and benefit driven.

We can help you create or express your digital brand through design and copy that reflects your brand's best attributes at every touchpoint.

Print

Print is alive, well, and part of a well-balanced marketing diet. A physical piece you can hold in your hand, read at your leisure, and save for future reference has more longevity than a single digital impression. If your product is the old-fashioned kind you can hold in your hand, you're going to need packaging, inserts, manuals, and reference guides. And whatever you're selling, you'll need sales materials, leave-behinds, coupons, trade show hand-outs, buttons, stickers, posters, and postcards.


 

Content

Business Writing Training 

If you're too busy running your company to update your blog, keep up with social networking, write or design whitepapers, or publish articles, let us help. In addition to the short-form conceptual creative required by advertising and marketing, we can help you produce content that provides more detail and enhances your reputation as a thought leader.

If you've got a stellar staff that needs help improving their day-to-day business writing, give us a call. We can coach individuals, give presentations to small groups, or conduct lunchtime business writing seminars.

 

With our help, your emails, letters, and reports will better reflect your professional standards. See specific options and pricing.

Brand Voice and Messaging

Delve more deeply into the customer personnas who compose your client base.  How can we improve their perception of your business to inspire purchase and make them fans forever?

 

We can work with your salespeople to define your customer personnas, create messaging for each archetype, and develop a brand voice you can use to set a consistent tone in all your communications. Then we can use these key marketing elements to create campaigns that make the best use of your marketing budget.